Join me in welcoming Joanne Brookes to the new position of Marketing
In this role and as part of our strategic enrolment management initiative, Jo will be providing leadership to our marketing, web, social media, graphic design and student recruitment initiatives.
We will be starting a process that sees our resources and efforts shifted from print-based advertising to integrated marketing pieces that utilize all relevant media and deliver evidenced-based results. Jo will be working with the Schools and Departments to understand your needs and aspirations as an important input to this shift. Requests for advertising and graphic design will go through Jo to enable a strategic and coordinated approach. The mechanisms for this approach are currently being worked on, and Jo will let you know when they are in place. The Word templates that you have been asking for will be provided to you to as we undergo this transition.
Jo will have primary responsibility for the web, and ITS will provide the technical and development support to enable her in this role. Jo will be working closely with my office to update our tools and processes so that we will see an increased number of "prospects" become applicants.
Joanne comes to this position with over 12 years corporate marketing, communications, media and client relationship experience. Jo has over 9 years experience in developing web content and 3 years experience in developing web strategy and design, as well as social media . Jo has a BSC from UBC, an MBA from Royal Roads and Masters in Marketing from EDHEC, in France. A great fit for this position!
Thank you for choosing Selkirk College, Jo!